Metrics: Review the Success of Your Email Campaign – Follow-
Jan 17, 2024 7:04:32 GMT 3
Paylaşan kişi hmd011610 on Jan 17, 2024 7:04:32 GMT 3
Metrics: Review the Success of Your Email Campaign – Follow-Up
Marketing automation software is also an excellent tool for monitoring and reporting on the success of your efforts. Delivery metrics are the finishing touches of your email marketing campaign, so it’s important to know what you should be tracking and how to interpret the results.
The image below shows a Asia Mobile Number List preview of a school email campaign. In the “Email Campaign Performance” section, you can see the total delivery rate, open rate, click-through rate, and more. It also shows how each CTA performed–the number of views and clicks they got. As you can see, the CTA “Download Brochure” received the most clicks for this email campaign at 126.
data from a school email campaign to help schools develop effective email marketing strategies
You can get even more specific with these reviews by getting metrics on how each email performed.
Different metrics will reveal different strengths or weaknesses in your email campaign. Click-through rates, or CTRs, are among the most important metrics to consider, as they refer to the percentage of email recipients who clicked on one or more links in a given email. This gives your school a direct insight into how many subscribers engage with your email’s content. It speaks to the relevance and quality of your content. Likewise, conversion rates indicate the percentage of subscribers who acted, thereby meeting the overall goal of your email.
Marketing automation software is also an excellent tool for monitoring and reporting on the success of your efforts. Delivery metrics are the finishing touches of your email marketing campaign, so it’s important to know what you should be tracking and how to interpret the results.
The image below shows a Asia Mobile Number List preview of a school email campaign. In the “Email Campaign Performance” section, you can see the total delivery rate, open rate, click-through rate, and more. It also shows how each CTA performed–the number of views and clicks they got. As you can see, the CTA “Download Brochure” received the most clicks for this email campaign at 126.
data from a school email campaign to help schools develop effective email marketing strategies
You can get even more specific with these reviews by getting metrics on how each email performed.
Different metrics will reveal different strengths or weaknesses in your email campaign. Click-through rates, or CTRs, are among the most important metrics to consider, as they refer to the percentage of email recipients who clicked on one or more links in a given email. This gives your school a direct insight into how many subscribers engage with your email’s content. It speaks to the relevance and quality of your content. Likewise, conversion rates indicate the percentage of subscribers who acted, thereby meeting the overall goal of your email.